AI Supply Chain Optimisation for Platelets to Reduce Costs
- Enhance Digital Presence and User Experience for a Global Betting Platform
- Improve Performance and Cross-Platform Compatibility
- Strengthen Security and Real-time Data Integration
- Maintain Market Leadership with Innovative Betting Solutions
Background
One of the world's largest online sports betting and gaming platforms offers a wide range of betting options, including sports betting, racing games, and exchange betting. With millions of users worldwide, the platform sought to enhance its digital presence and user experience to maintain its market leadership and continue providing innovative betting solutions.
Objectives
- UX Enhancement: Improve intuitive and engaging experiences on all devices.
- Performance Optimization: Ensure fast loading times, even during peak hours.
- Real-time Data: Integrate live scores, odds, and updates.
- Cross-Platform Compatibility: Seamlessly work across all browsers and devices.
- Security Enhancement: Strengthen data and transaction protection.
- Responsive Design: Adapt to various screen sizes and orientations.
Approach
Data Accuracy and Real-time Updates- Challenge: Providing real-time sports results and odds verification requires a robust infrastructure capable of handling a large volume of data and ensuring its accuracy.
- Solution: Implement efficient data collection and verification processes, as well as real-time data updates, requiring advanced data analytics and integration with reliable data sources.
- Challenge: As the user base and tipster pages grow, the platform needs to handle increased traffic without compromising performance.
- Solution: Utilize scalable architecture, content delivery networks (CDNs), and load balancing to ensure optimal performance and user experience.
- Challenge: Ensuring that users are of legal age and verifying the identity of tipsters can be challenging.
- Solution: Implement a secure user authentication system with identity verification, possibly using third-party services, and enforce age verification mechanisms.
- Challenge: Managing subscription packages and payments, including handling refunds and cancellations, can be complex.
- Solution: Develop a responsive web design that adapts to different screen sizes and ensures a seamless user experience across devices.
- Challenge: Ensuring that the platform is accessible and user-friendly on various devices, including mobile phones and tablets.
- Solution: Develop a robust subscription management system with various payment gateways and a user-friendly interface for subscribers.
Results
- A highly responsive and visually appealing user interface.
- Faster loading times and improved overall performance.
- Enhanced security measures to protect user data and transactions.
- Cross-platform compatibility, catering to a broader audience.
- Increased user engagement, maintaining the platform's position as a global leader in online sports betting and gaming.
Key Features and Functionalities
- API Integration
- Race Search Functionality
- Race Data Display (Graph/List)
- Filter Races by Type, Meetings, Date
- Race-specific Data Setup with Bookmakers
- Signup/Sign-in with OTP Verification
- Manage Users
- Manage Bookmakers
- Manage Race Types
- User Login
- Dynamic Dashboard Design
- Integration of Live/Real-time Data (Kafka)
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